BIKELEASING.DE
About the Client
BIKELEASING.DE is one of Germany's leading bicycle leasing providers, enabling companies to offer their employees high-quality bikes through tax-advantaged salary conversion schemes. With a network of over 5,000 partner bike retailers and serving thousands of corporate clients across Germany, they've become a key player in the growing corporate mobility sector.
Industry Context
The bike leasing market in Germany has experienced explosive growth, driven by environmental consciousness, health trends, and government incentives. As the market matures, operational efficiency and customer experience have become critical differentiators.
Why This Project Matters
As BIKELEASING.DE scales to meet growing demand, their legacy systems and processes were becoming bottlenecks. The company recognized that digital transformation wasn't just about efficiency—it was about maintaining their competitive edge and unlocking new business models. They needed a partner who could bridge the gap between operational realities and digital possibilities.
Project Scope
DevelopX GmbH engaged me as Business Lead to conceptualize digital solutions that would modernize their claims processing while exploring new revenue opportunities at the critical contract-end phase.
The Challenge
BIKELEASING.DE was struggling with two critical operational issues that demanded digital solutions:
Claims Processing Inefficiency
The claims team was forced to use Microsoft Dynamics CRM for damage cases—a system never designed for this purpose. Simple tasks required multiple manual workarounds, document renaming was tedious, and requesting customer information involved complex multi-step processes.
Lost Revenue at Contract End
When leasing contracts ended, customers often found the bicycle's residual purchase value too high. With no alternatives available, most customers simply returned their bikes, resulting in lost revenue opportunities and ended customer relationships.
Key Pain Points
My Approach
As Business Lead, I structured the project into focused workstreams to tackle both challenges systematically.
Solution 1
Backoffice Tool
A purpose-built claims management system replacing cumbersome CRM workarounds.
Core Features
Expected Impact
Solution 2
Follow-up Leasing
An innovative product offering that converts contract-end dropouts into recurring revenue.
Core Features
Expected Impact
Deliverables
Process documentation (as-is and to-be states)
Interactive prototypes for both solutions
Product backlogs with prioritized Epics
UAT test plans and scenarios
Technical integration specifications
Development roadmap for 6 months
My Role & Impact
Business Lead for Digital Product Development
Position
12 cross-functional stakeholders
Team
June - September 2025
Timeframe
Key Responsibilities
Strategic Leadership
Defined product vision aligned with business goals
Stakeholder Management
Coordinated between operations, IT, and management
Workshop Facilitation
Led 10+ discovery and design sessions
Requirements Engineering
Translated business needs into technical specs
Quality Planning
Developed and guided comprehensive UAT strategy
Knowledge Transfer
Prepared development team for smooth handover
Methods & Tools
Let's discuss your digital transformation
I help established companies unlock growth through strategic product development and process digitalization. Whether you're dealing with legacy system limitations or seeking new revenue opportunities, I bring proven methodologies that deliver measurable results.